THE GOOD EGG CLUB
Welcome to The Good Egg Club – our brand-new community that’s all about celebrating chefs, creators, and everyday heroes who make the world a sunnier-side-up place.
From Michelin-starred legends to your neighbour who bakes for the village fundraiser, The Good Egg Club recognises and rewards those who embody true goodness. Whether it’s through acts of kindness, culinary creativity, or championing local causes, our club is here to shine a spotlight on them.
Because at St. Ewe, we don’t just believe in eggs – we believe in good eggs.
We’re kicking things off with some cracking names already in the nest. Meet our founding good eggs:
🥚 Paul Ainsworth – Michelin-Starred Chef & Cornish Champion
Paul isn’t just a wizard in the kitchen – he’s a champion for Cornwall and a force for good in the community. He’s raised an incredible amount for Pancreatic Cancer UK by running the London Marathon multiple times, showing the same determination on the track as he does behind the pass. From supporting local producers to mentoring young chefs, Paul uses his platform to make a real difference – proving that a Good Egg always gives back.
🥚 Lily Vanilli – The Baking Queen Bringing Joy, One Slice at a Time
From her iconic London bakery to global pop-ups, Lily has built a career on spreading joy through beautiful, inventive bakes. She’s passionate about making baking inclusive, fun, and a force for good – from supporting small producers to using her influence for community and charity projects. Lily is proof that a slice of cake can be more than dessert – it can be a little act of kindness – and for that she is a Good Egg in our books.
🥚 Jenna Hope – Nutritionist & Educator Inspiring Better Eating
Jenna is on a mission to help the nation eat well without the fad diets and guilt trips. Through her work as a registered nutritionist, speaker, and media contributor, she’s empowering people to make healthier, more balanced choices that fit real life. She collaborates with schools, brands, and the public to break down nutrition myths, making healthy eating achievable and enjoyable. A true Good Egg, Jenna believes good food should nourish both body and mind.
🥚 Ravneet Gill – Pastry Chef, Author & All-Round Dessert Hero
Ravneet’s love for pastry is matched only by her dedication to helping others succeed in the food industry. As a TV judge, author, and founder of Countertalk – a platform promoting fair, supportive kitchens – she’s changing the way hospitality treats its people. She champions diversity, mentorship, and positivity in professional kitchens, proving that success tastes even sweeter when you lift others up by being a Good Egg along the way.
What Makes a Good Egg?
A Good Egg isn’t just someone who loves a perfectly poached yolk (although that helps). They’re the people who:
- Spread positivity like it’s free-range butter on hot toast.
- Create and inspire – from the kitchen to the community.
- Give back through charitable acts, big or small.
- Champion British produce and celebrate where good food comes from.
If you know someone who fits the bill, they might just belong in The Good Egg Club.
How to get involved?
This isn’t an exclusive club for celebs – it’s for all egg lovers across the UK. Here’s how you can join the fun:
- Follow us on social media for giveaways, surprise gifting, and behind-the-scenes peeks.
- Nominate a Good Egg in your life – from your best friend to your favourite barista – by emailing: marketing@stewe.co.uk
- Share your eggy creations and acts of kindness with us by tagging @steweeggs – you might just get featured!
Members of The Good Egg Club can expect exclusive merchandise to wear with pride, spotlight features on our website and socials and (last but by no means least) random acts of eggy kindness – because life’s better with surprises!
Stay tuned on socials to find out more – or get ahead of the flock by nominating someone today at marketing@stewe.co.uk.
This is The Good Egg Club where kindness, creativity, and cracking good eggs come together.
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