Shell Out 2 Help Out (#SO2HO)

The Covid-19 crisis has pushed many into untold hardship and has pulled back the veil on the severity of the UK’s food insecurity issue.

In 2020/21 approximately 2.5 million people used a food bank in the UK, over 600,000 more than the previous year. Throughout this period the number of foodbank users has increased every year, from just under 26,000 in 2008/09. (Statista, 2021). 

To show our support St Ewe will be donating 1 egg for every dozen sold across our entire retail range, with a mission to donate in excess of 2,000,000 eggs, feeding approximately 300,000 families or enough eggs to create 1 million meals (based on 2 eggs per person per meal) to food charities in the first year.  

What is Food insecurity? Definition & Measurement

The terms food poverty and food insecurity are often used interchangeably, but it is generally interpreted as the inability to afford, or have access to, food to make up a healthy diet. It is not necessarily about ‘hunger’ but more about being appropriately nourished to maintain health.

The causes of food poverty are complex and multiple and may include:

  • Financial environment– Relating to income (amount and consistency), price and affordability of locally available food
  • Social environment – Relating to cultural norms, food and cooking skills, social networks, and the impact of marketing of unhealthy foods
  • Physical environment – Cooking facilities, access to shops and cafes selling affordable healthy food, and/or transport required to access these facilities

It can be transitory, acute, or chronic, and ranges in severity from worrying about having enough food to going whole days without eating. Typically, those affected will have made trade-offs in terms of which basic necessities to prioritise at the expense of others: heating their home, but not eating dinner.


  • Before Covid-19, 4.3 million children were living in poverty in the UK. That’s 9 in every classroom of 30.

  • 8.4 million people in the UK are struggling to afford to eat: This is equivalent to the entire population of London